It used to be as simple as buying a million backlinks to your website and watching your page jump to the first page of Google. Well, many people took advantage of this strategy and are now being penalized for it. You too may have noticed a dramatic drop in traffic after the various Panda Updates. This causes you to question just what has to be done now in order to get your content rank.
Your first step is to do your keyword research. The Google Planner is a free tool that you can use to track how many people are looking for the keyword you are targeting. This is very important. You want to be sure you’re not wasting your time writing an article that nobody is interested in reading anyway. This is by far the most important step you want to give your full attention to.
Now let me start by saying no one truly knows exactly what the secret formula is that Google uses. There are some key factors though, that is obviously still considered. One is that you still need backlinks. Backlinks are links to your page from another website. It is like a vote that your page is something of value. The important thing to remember now is that it is more about quality and less about quantity. So you want to make sure you are getting links with higher page-ranks and reputations. Also, make sure that you make it look natural. If you are using the backlinking software you want to use an about 30 percent anchor text. The key is to make it look natural. If not you will never rank.
Another factor that is becoming more and more a part of SEO is social engagement. Pages that are really ranking well are the ones that are getting the most social votes such as retweets and facebook like. Having others share your articles on the various social media platforms tells Google that the content is something that people find useful. So the more people you can get to promote your content the better off you will be. You should constantly share your content and ask your friends and followers to do the same.
The three factors mentioned in this post; keyword research, back-linking, and social media engagement is a great way for you to start off on the right track. There are also many other important factors of on-page optimization that also must be done to increase your chances. Start off with this and I will add more post with more tips and tricks for you to use.